LOOP SHEERD. COLOR

A skincare‑inspired hair color with a new formula that keeps hair beautiful by minimizing alkaline damage. Luxurious shades infuse your hair with colour, allowing beauty to shine from within. With a duality of glamour and a natural finish, it harmonizes with any style. It fits effortlessly into daily life while helping that beauty endure. We’re transforming the concept of hair color through the power of science. Your hair’s beauty is moving to the next stage.